Overview of Rendanheyi

Rendanheyi is a business model coined in 2005 by Zhang Ruimin, Chairman of the Board of Directors and CEO of the Haier Group.

The basic meaning of Rendanheyi

"Ren" means employees. The defination is broad. First of all, it is an open definition, and “Ren” refers to any person, in or outside the company, who is competent to bid for a position in the company. Second, employees are no longer passive executers of orders, but entrepreneurs and dynamic partners who have the 3 Rights: on-site decision-making rights, human resources rights, and resource distribution rights. "Dan" refers to user value. The definition of “Dan” (user value) is also broad. First, one has to compete for a “Dan”, or an “order”, instead of being assigned an order by his supervisor; second, the “Dan” is a dynamic, optimized leading-target, rather than a narrow, fixed order."Heyi" means the integration or alignment of employee value and user value realization. Every employee should directly face the users and create user value. Employees should realize their own value through creating value for users.

Practical Operation System
  • EMC Contract

    EMC Contract

  • Self-driven System

    Self-driven System

  • Added-value Sharing

    Added-value Sharing

  • OEC


Ecosystem Micro-community(EMC) Contract Chart(V2.1)
Self-adaptive non-linear network
  • There are two types of EMC, Solution EMC and Experience EMC. The Experience EMC focuses on the market end, directly faces the user community through some touch-point networks, interacts with users, and obtains the users demands for upgrading new experience; the Solution EMC implements concretely and satisfies the user experience by iterating user solutions. The Solution EMC and Experience EMC are combined quickly to meet the user demands. In the form of open combination (partnership between node microenterprises and external resource providers), it solves the more complex demands of users and creates higher user value, thus creating the higher user value.
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