Rendanheyi is a business model coined in 2005 by Zhang Ruimin, Chairman of the Board of Directors and CEO of the Haier Group.

The basic meaning of Rendanheyi

"Ren" means employees. The defination is broad. First of all, it is an open definition, and “Ren” refers to any person, in or outside the company, who is competent to bid for a position in the company. Second, employees are no longer passive executers of orders, but entrepreneurs and dynamic partners who have the 3 Rights: on-site decision-making rights, human resources rights, and resource distribution rights. "Dan" refers to user value. The definition of “Dan” (user value) is also broad. First, one has to compete for a “Dan”, or an “order”, instead of being assigned an order by his supervisor; second, the “Dan” is a dynamic, optimized leading-target, rather than a narrow, fixed order."Heyi" means the integration or alignment of employee value and user value realization. Every employee should directly face the users and create user value. Employees should realize their own value through creating value for users.